Our Story


Incomparable service along with precision workmanship with only the finest materials.

European Optical opened in 1974 at 1276. S. Coast Hwy., Laguna Beach. Founder Udo Stoeckmann, was a licensed German Optometrist and Master Optician.

In 1987, Udo’s daughter Astrid, began working with him after she graduated from FIDM in Visual Design, to learn the family business and became a licensed optician. In 2009 she took over European Optical to continue the legacy of optical excellence. 

Udo still enjoys assisting the staff on occasional Saturday’s to meet up with his long time clients and friends.

European Optical’s collection of over 60 frame lines from around the world offers a unique and fun optical buying experience. All price ranges are offered, making sure our clients can find exactly what they are looking for in both frame choice and prescription lens selection.

European Optical has a high rate of repeat business from it’s clients locally and across the USA, and in many instances, has looked after generations of families.

The mission statement of European Optical is to provide incomparable service along with precision workmanship with only the finest materials.

Elizabeth Mendizibal has been on staff  here at European Optical since 1988. Colleen Hannegan joined our team in 2013, after having owned her own optical store for 22 years. Mario Hernandez joined us in 2017. Our team are all ABOC licensed opticians, bringing together many years of optical expertise and service. We understand what it means to deliver the very best in optical products. Satisfied customer referrals are our best advertising.

“Life is too short to wear boring glasses!”